AS_about+Nissan

=Nissan= Nissan Motor Company, Limited ( Nissan Jidōsha Kabushiki-gaisha), shortened to Nissan is a multinational automaker headquartered in Japan. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers. The company's main offices are located in the Ginza area of Chūō, Tokyo. In 1999, Nissan entered an alliance with Renault S.A. of France, which owns 44.4% of Nissan as of 2008. Nissan is among the top three Asian (also known as the Japanese Big 3 Automakers) rivals of the "Big Three" in the U.S. Currently they are the third largest Japanese car manufacturer. It also manufactures the Infiniti luxury brand. The Nissan VQ engines, of V6 configuration, have featured among Ward's 10 Best Engines for 14 straight years, since the award's inception. For the truck and bus maker "Nissan Diesel," it is a separate company from Nissan Motors, please see UD instead. The pronunciation of its name is different in different markets. In the U.S., the brand is pronounced /ˈniːsɑːn/, while in the UK it is /ˈnɪsæn/. In Japanese, it is IPA: [nisːãɴ].

History
Beginnings of Datsun name from 1914

In 1914, the Kwaishinsha Motorcar Works (Kaishin Jidōsha Kōjō?), established three years earlier, in Azabu-Hiroo District in Tokyo, built the first DAT. The new car's name was an acronym of the company's partners' family names: It was renamed to Kwaishinsha Motorcar Co. in 1918, and again to DAT Motorcar Co. in 1925 after Mr. Nissan (pronounced nii-saan) Son Dat-San. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output was trucks, as there was almost no consumer market for cars at the time. Beginning in 1918, the first DAT trucks were produced for the military market. It was the low demand of the military market in the 1920s that forced DAT to merge in 1926 with Japan's 2nd most successful truck maker, Jitsuyo Motors. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. (式会社 Jitsuyō Jidōsha Seikoku Kabushiki-Gaisha?) a.k.a. Jitsuyo Motors (established 1919, as a Kubota subsidiary) to become DAT Automobile Manufacturing Co., Ltd. (Datto Jidōsha Seizō Kabushiki-Gaisha?) in Osaka until 1932. In 1931, DAT came out with a new smaller car, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" (損) in Japanese, hence the name "Datsun" (Dattosan?).[ In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. (Jidōsha Seizō Kabushiki-Gaisha?, "Automobile Manufacturing Co., Ltd.") and was moved to Yokohama.
 * Kenjiro Den (Den Kenjirō?)
 * Rokuro Aoyama (Aoyama Rokurō?)
 * Meitaro Takeuchi (Takeuchi Meitarō?).

Nissan name first used in 1930s
In 1928, Yoshisuke Aikawa founded the holding company Nippon Sangyo (Japan Industries or Nippon Industries). "Then name 'Nissan' originated during the 1930s as an abbreviation" used on the Tokyo stock market for Nippon Sangyo. This company was the famous Nissan "Zaibatsu" (combine) which included Tobata Casting and Hitachi. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933. Nissan would eventually grow to include 74 firms, and to be the fourth-largest combine in Japan during World War II. In 1931, Aikawa purchased controlling(?) shares in DAT Motors, and then in 1933 it merged Tobata Casting's automobile parts department with DAT Motors. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.