AS_about+Audi

Audi
toc Audi’s history is one of the most many-faceted stories ever told in the history of the automobile in general. The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolises the amalgamation in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUD AG. AUDI AG, (Xetra: NSU), commonly known as Audi (pronounced /aˈʊdi/), is a German automobile manufacturer which produces Audi branded cars, with headquarters in Ingolstadt, Bavaria. Audi has been an almost wholly-owned (99.7%) subsidiary of the Volkswagen Group (Volkswagen AG) since 1964 (when the group was formerly known as "Volkswagen Audi Group" - VAG), and is held in ownership by its shareholders – hence the term "Aktiengesellschaft" or "AG". The company evolved from Volkswagen Group's takeover of both Auto Union, and NSU Motorenwerke AG (NSU), the former having incorporated the historic Audi company which was founded in 1910. Audi's corporate tagline is Vorsprung durch Technik, meaning "Advancement through Technology". This German-language tagline is also used in other European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. The North American tagline is "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik is now used in advertising.

Audi picture

The origins of Audi
The company traces its origins back to 1899 and August Horch. The first Horch automobile was produced in 1901 in Zwickau. In 1909, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement and a German court determined that the Horch brand belonged to his former company. August Horch was forced to refrain from using his own family name in his new car business. Horch immediately called a meeting at the apartment of Franz Fikentscher to come up with a new name for his company. During this meeting Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars... wouldn't it be a good idea to call it audi instead of horch?". "Horch!" in German means "Hark!" or "listen", which is "Audi" in Latin (compare audible). The idea was enthusiastically accepted by everyone attending the meeting. It is sometimes (incorrectly) believed that AUDI is a backronym (a reversed acronym) which stands for "Auto Union Deutschland Ingolstadt". Audi started with a 2,612 cc (2.6 litre) four cylinder model followed by a 3564 cc (3.6 L) model, as well as 4680 cc (4.7 L) and 5720 cc (5.7L) models. These cars were successful even in sporting events. August Horch left the Audi company in 1920. The first six cylinder model, 4655 cc (4.7 L) appeared in 1924. In 1928, the company was acquired by Jørgen Rasmussen, owner of DKW. In the same year, Rasmussen bought the remains of the US automobile manufacturer, Rickenbacker, including the manufacturing equipment for eight cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, six cylinder and four cylinder (licensed from Peugeot) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork.

The Auto Union era
In 1932, Audi merged with Horch, DKW and Wanderer, to form Auto Union. Before World War II, Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands. This badge was used, however, only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch or Wanderer built engines. During World War II, the Horch/Auto Union produced the Sd-Kfz 222 armored car, which was used in the German army during the war. It was powered by an 81 hp (60 kW) Horch/Auto Union V8 engine which had a top speed of 50 miles per hour. Another vehicle which was used in World War II to shuttle German military officials safely was known as the Kraftfahrzeug (KFZ 11) or the Horch Type 80. The military used it as a light transport vehicle.

The four-ring logo
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolizes the amalgamation of Audi with DKW, Horch and Wanderer: the first ring represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.

Pause and a new start
The Auto Union plants were heavily bombed and severely damaged during World War II. After the war Zwickau was located in the Soviet occupied zone of Germany (Since 1949 German Democratic Republic). The Auto Union AG was liquidated. After the expropriation of all Auto Union production plants, the Audi factory became "VEB Automobilwerk Zwickau" (AWZ). The new Auto Union was launched as a justicial new company on 3 September, 1949 in Ingolstadt (Bavaria). Many employees of the destroyed factories in Zwickau came to Ingolstadt and restarted the production of cars and motorcycles. The first car-like vehicle produced in Ingolstadt was a utility van, the DKW F89L also known as DKW-Schnelllaster. After a former Rheinmetall gun factory in Duesseldorf was established as a second assembly facility, the compact sedan car DKW F89 went into production. Both models were based on pre-war constructions: the DKW F8 and the DKW F9. The former Audi factory in Zwickau, now under Soviet control, manufactured since the pre-war DKW models as IFA F8 and IFA F9 in a very similar way, beginning in 1949. All these cars were equipped with the famous DKW two-stroke engines. In 1958, Daimler-Benz acquired 87% of Auto Union and in the next year 100%. In 1964, Volkswagen acquired the factory in Ingolstadt and the trademark rights of the Auto Union. Two-stroke engines became less popular towards the middle of the 1960s as customers were more attracted to the comfortable four-stroke engines. In September 1965, the last DKW model, the DKW F102, got a four-stroke engine implanted and some front and rear styling changes. Volkswagen dumped the brand DKW because of its two-stroke smell, relaunching the Audi brand. The new model was classified internally as the F103 and sold as simply the "Audi" (the name being a model designation rather than the manufacturer, which was still officially Auto Union) but later came to be known as the Audi 72. Developments of the model were named for their horsepower ratings and sold as the Audi 60, 75, 80, and Super 90. In 1969, Auto Union merged with NSU, based in Neckarsulm, near Stuttgart. In the 1950s, NSU had been the world's largest manufacturer of motorcycles, but had moved on to produce small cars like the NSU Prinz, the TT and TTS versions of which are still popular as vintage race cars. NSU then focused on new rotary engines based on the ideas of Felix Wankel. In 1967, the new NSU Ro 80 was a space-age car, well ahead of its time in technical details such as aerodynamics, light weight, and safety but teething problems with the rotary engines put an end to the independence of NSU. Today the Neckarsulm plant is used to produce the larger Audi models: the R8, and the "RS" model range. The mid-sized car that NSU had been working on, the K70, was intended to slot between the rear-engined Prinz models and the futuristic NSU Ro 80. However, Volkswagen took the K70 for its own range, spelling the end of NSU as a separate brand.

The modern era of Audi
The new merged company was known as Audi NSU Auto Union AG, and saw the emergence of Audi as a separate brand for the first time since the pre-war era. Volkswagen introduced the Audi brand to the United States for the 1970 model year. The first new car of this regime was the Audi 100 of 1968. This was soon joined by the Audi 80/Fox (which formed the basis for the 1973 Volkswagen Passat) in 1972 and the Audi 50 (later rebadged as the Volkswagen Polo) in 1974. The Audi 50 was a seminal design in many ways, because it was the first incarnation of the Golf/Polo concept, one that led to a hugely successful world car. The Audi image at this time was a conservative one, and so, a proposal from chassis engineer Jörg Bensinger was accepted to develop the four-wheel drive technology in Volkswagen's Iltis military vehicle for an Audi performance car and rally racing car. The performance car, introduced in 1980, was named the "Audi Quattro," a turbocharged coupé which was also the first German large-scale production vehicle to feature permanent all-wheel drive through a center differential. Commonly referred to as the "Ur-Quattro" (the "Ur-" prefix is a German augmentative used, in this case, to mean "original" and is also applied to the first generation of Audi's S4 and S6 sport sedans, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying. Prominent wins proved the viability of all-wheel drive racecars, and the Audi name became associated with advances in automotive technology. In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply Audi AG. In 1986, as the Passat-based Audi 80 was beginning to develop a kind of "grandfather's car" image, the type 89 was introduced. This completely new development sold extremely well. However, its modern and dynamic exterior belied the low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option.) In 1987, Audi put forward a new and very elegant Audi 90, which had a much superior set of standard features. In the early 1990s, sales began to slump for the Audi 80 series, and some basic construction problems started to surface. This decline in sales was not helped in the USA by a 60 Minutes report which purported to show that Audi automobiles suffered from "unintended acceleration". The 60 Minutes report was based on customer reports of acceleration when the brake pedal was pushed. Independent investigators concluded that this was most likely due to a close placement of the accelerator and brake pedals (unlike American cars), and the inability, when not paying attention, to distinguish between the two. (In race cars, when manually downshifting under heavy braking, the accelerator has to be used in order to match revs properly, so both pedals have to be close to each other to be operated by the right foot at once, toes on the brake, heel on the accelerator; a driving technique called heel-and-toe). This did not become an issue in Europe, possibly due to more widespread experience among European drivers with manual transmissions. 60 Minutes allegedly ignored this fact, and some claim rigged a car to perform in an uncontrolled manner. The report immediately crushed Audi sales, and Audi renamed the affected model (The 5000 became the 100/200 in 1989, as it was elsewhere). Audi had contemplated withdrawing from the American market until sales began to recover in the mid-1990s. The turning point for Audi was the sale of the new A4 in 1996, and with the release of the A4/A6/A8 series, which was developed together with VW and other sister brands (so called "platforms"). In the early part of the 21st century, Audi set forth on a German racetrack to claim and maintain several World Records, such as Top Speed Endurance. This effort was in-line with the company's heritage from the 1930s racing era "Silver Arrows". Currently, Audi's sales are growing strongly in Europe. 2004 marked the 11th straight increase in sales, selling 779,441 vehicles worldwide. Record figures were recorded from 21 out of about 50 major sales markets. The largest sales increases came from Eastern Europe (+19.3%), Africa (+17.2%) and the Middle East (+58.5%)[citation needed]. In March of 2005, Audi is building its first two dealerships in India following its high increase in sales in the region. Their 2007 worldwide sales have been released as 964,151 vehicles sold, yet another record for the brand. It is predicted that in 2008, they will pass the 1 million unit mark. Audi has recently started offering a computerised control system for its cars called Multi Media Interface (MMI). This comes amid criticism of BMW's iDrive control, essentially a rotating control knob designed to control radio, satellite navigation, TV, heating and car controls with a screen. MMI was widely reported to be a considerable improvement on BMW's iDrive, although BMW has since made their iDrive more user-friendly. MMI has been generally well-received, as it requires less menu-surfing with its mass of buttons around a central knob, with shortcuts to the radio or phone functions. The screen, either colour or monochrome, is mounted on the upright dashboard, and on the A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally. However, an "MMI-like" system is also available on the Audi A3 and A4 models when equipped with the optional Audi Navigation System Plus (RNS-E).

Current models

 * Audi TT
 * Audi A3
 * Audi S3
 * Audi A4
 * Audi S4
 * Audi A5
 * Audi S5
 * Audi A6
 * Audi S6
 * Audi RS6
 * Audi A6 allroad quattro
 * Audi R8
 * Audi S8
 * Audi A8
 * Audi Q5
 * Audi Q7

Bodyshells
Audi produces 100% galvanized cars to prevent corrosion, and was the first mass-market vehicle to do so, following introduction of the process by Porsche, c.1978. Along with other precautionary measures, the thus achieved full-body zinc coating has proved to be very effective in preventing rust and corrosion perforation. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years. An all-aluminium car was brought forward by Audi, and in 1994 the Audi A8 was launched, which introduced aluminum space frame technology (called Audi Space Frame). Audi introduced a new series of vehicles in the mid-nineties and continues to pursue leading-edge technology and high performance. Prior to that effort, Audi used examples of the Type 44 chassis fabricated out of aluminum as test-beds for the technique. At one time, a copy of this body was fitted with a turbine engine, gaining a World record for mpg in a full-sized car, approximately 200mpg.

Drive layout
In all its post Volkswagen-era models, Audi has firmly refused to adopt the traditional rear-wheel drive layout favoured by its two arch rivals Mercedes-Benz and BMW, favouring either front-wheel drive or four-wheel drive. To achieve this, Audi has usually engineered its cars with a longitudinally front mounted engine, in an "overhung" position, over the front wheels – in front of the axle line. While this allows for equal length driveshafts (therefore combatting torque steer), and the easy adoption of four-wheel drive, it goes against the ideal 50:50 weight distribution (as do all front wheel drive cars). For this reason, most still believe that BMW has the edge over Audi in terms of dynamic prowess, although this is addressed with the launch A5 coupe in 2007, and the B8 A4 range, which will feature the engine mounted behind the front wheels. In the 1970s, two vehicle manufacturers Audi and Subaru designed their own four-wheel drive (4WD) systems in passenger vehicles. In the 1980s, 4WD systems in cars became a fad, and other German manufacturers like Porsche, BMW and Mercedes-Benz offered 4WD systems in their cars to compete in the marketplace, along with GM, Ford, Toyota and others. The 4WD system in the Mercedes-Benz vehicles were riddled with problems right from the design sheet. The system also was not popular in Porsche vehicles because owners wanted the traditional performance of the rear-wheel drive they were used to in older Porsches. Although Porsche and Mercedes-Benz offer 4WD systems in some cars and trucks today, neither manufacturer is as well-known for 4WD technology as is Audi. Audi has recently applied the quattro badge to models such as the A3 and TT which do not actually use the Torsen-based system as in prior years, with a mechanical centre differential, but with the Swedish Haldex Traction electro-mechanical clutch 4WD system.

Engines
In the 1980s, Audi was the champion of the inline 5 cylinder, 2.1/2.2 L engine as a longer lasting alternative to more traditional 6 cylinder engines. This engine was used not only in production cars but also in their race cars. The 2.1 L inline 5 cylinder engine was used as a base for the rally cars in the 1980s, providing well over 400 horsepower (298 kW) after modification. Before 1990, there were engines produced with a displacement between 2.0 L and 2.3 L. This range of engine capacity was a good combination of good fuel economy (which was on the mind of every motorist in the 1980s) and, of course, a good amount of power.

Luxury competitors
Through the early 1990s, Audi began to move more towards the position of being a real competitor in its target market against global luxury leaders Mercedes-Benz and BMW. This began with the release of the Audi V8 in 1990. It was essentially a new engine fitted to the Audi 100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet. By 1991, Audi had the 4 cylinder Audi 80, the 5 cylinder Audi 90 and Audi 100, the turbocharged Audi 200 and the Audi V8. There was also a coupe version of the 80/90 with both 4 and 5 cylinder engines. Although the five cylinder engine was a successful and very robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100 in 1992, Audi introduced a 2.8L V6 engine. This engine was also fitted to a face-lifted Audi 80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of 4, 5 and 6 cylinder engines, in saloon/sedan, coupé and Cabriolet body styles. The 5 cylinder was soon dropped as a major engine choice; however, a turbocharged 230 hp (169 kW) version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the Sport Quattro. It was fitted to the Audi Coupé, and named the S2 and also to the Audi 100 body, and named the S4. These two models were the beginning of the mass-produced S series of performance cars.

Sports Car racing
Beginning in 1999, Audi built the Audi R8R (open-top prototype) and the Audi R8C (GT-Prototype) to compete in sports car racing, including the Le Mans Prototype LMP900 class at the 24 Hours of Le Mans. For the 2000 season, Audi focussed mainly on the new Audi R8, due to favorable rules for open-top prototypes. The factory-supported Joest Racing team won at Le Mans three times in a row with the Audi R8 (2000 — 2002), as well as winning every race in the American Le Mans Series in its first year. Audi also sold the car to customer teams such as Champion Racing. In 2003, two Bentley Speed 8s, with engines designed by Audi, and driven by Joest drivers loaned to the fellow Volkswagen Group company, competed in the GTP class, and finished the race in the top two positions, while the Champion Racing R8 finished third overall and first in the LMP900 class. Audi returned to the winner's circle at the 2004 race, with the top three finishers all driving R8s: Audi Sport Japan Team Goh finished first, Audi Sport UK Veloqx second, and Champion Racing third. At the 2005 24 Hours of Le Mans, Champion Racing entered two R8s along with an R8 from the Audi PlayStation Team Oreca. The R8s (which were built to old LMP900 regulations) received a narrower air inlet restrictor, reducing power, and an additional 50 kg (110 lb) of weight compared to the newer LMP1 chassis. On average, the R8s were about 2-3 seconds off pace compared to the Pescarolo-Judd. But with a team of excellent drivers and experience, both Champion R8s were able to take first and third while the ORECA team took fourth. The Champion team was also the first American team to win Le Mans since the Gulf Ford GT's in 1967. This also ends the long era of the R8; however, its replacement for 2006, called the Audi R10 TDI, was unveiled on 13 December 2005. The R10 TDI employs many new features, including a twin-turbocharged diesel engine. Its first race was the 2006 12 Hours of Sebring as a race-test for the 2006 24 Hours of Le Mans, which it later went on to win. Audi has been on the forefront of motorsports, claiming a historic win in the first ever diesel sports car at 12 Hours of Sebring. Audi has achieved the title as the most dominant motor sport power since the start of the 21st century, continuing its long and storied motor sport heritage. As well as winning the 24 Hours of Le Mans in 2006 making history, the R10 TDI has also shown its capabilities by beating the Peugeot 908 HDi FAP in 2007, and beating Peugeot again in 2008.